Department of Public Relations

The Public Relations Department at King Abdulaziz University was established in 1433 AH. It is a specialized academic department aimed at equipping students with the knowledge and skills necessary to effectively manage public relations in various institutions. The department focuses on teaching students how to build and enhance an organization’s image, organize media campaigns, and manage communication with the public and the media. Through specialized educational programs, students learn effective communication strategies, crisis management, and audience analysis, helping them develop professional skills for working in the field of public relations. The department aims to prepare qualified professionals in the field of public relations to work in various institutions by providing students with both theoretical knowledge and practical skills in media and public relations. It also seeks to develop effective communication skills, crisis management capabilities, and enhance critical thinking, along with the ability to analyze audiences and their needs. Furthermore, the department aims to enable students to organize successful media campaigns and build positive relationships with the media and the public. The department offers undergraduate and graduate programs covering areas such as public relations management, digital media, strategic communication, media crisis management, audience analysis, and media campaign management.