Department of Marketing Communication

The Marketing Communication Department at King Abdulaziz University was established in 1433 AH. It is a specialized academic department aimed at equipping students with the knowledge and skills necessary to understand and apply marketing communication strategies in various institutions. The department focuses on teaching students how to use media tools and modern techniques to enhance brand identities and achieve marketing goals through innovative advertising and promotional campaigns. The department aims to prepare qualified professionals to work in the field of marketing communication by providing students with both theoretical knowledge and practical skills in marketing, advertising, and public relations. It also aims to develop students' abilities to build effective marketing strategies, manage media campaigns, and analyze markets and target audiences. In addition, the department enhances students' critical and creative thinking, helping them develop innovative and effective marketing solutions in competitive business environments.