Department of Marketing Communication

The Department of Marketing Communication is one of the main academic departments in the College of Communication and Media at King Abdulaziz University. Its roots date back to 1976, when advertising emerged as a track within the Department of Media at the Faculty of Arts and Humanities, one of the earliest media departments in the Kingdom and the Arab world. In 2012, the track was transformed into a standalone department under a specialized college, with updated curricula aligned with international programs and labor market needs. The department aims to prepare specialized professionals in marketing communication and advertising who combine theoretical knowledge with practical skills. Graduates are equipped to plan communication campaigns, manage marketing content, build brands, and understand consumer behavior in line with digital transformations in marketing and communication environments. The academic program focuses on areas such as marketing content creation, consumer behavior, marketing research, advertising message design, and integrated communication campaign management. This enables students to develop planning, execution, and analytical skills suited to modern marketing communication environments. The department adopts an applied learning environment that includes field training, practical projects, and the use of digital tools and modern technologies, enhancing graduates’ readiness to work in brand management, advertising campaigns, content creation, market research, and digital marketing. The department offers several academic programs, including: Intermediate General Diploma in Marketing Communication and Advertising Bachelor’s in Marketing Communication (fully program-accredited by the Education and Training Evaluation Commission – NCAAA) Executive Master’s in Marketing Communication and Advertising Academic Master’s in Communication and Media with a thesis focus on marketing communication (conditionally accredited by the Education and Training Evaluation Commission – NCAAA) PhD in Communication and Media with a specialized track in marketing communication