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20260412890The Master of Communication and Media Program was established in 1433H (2012) following the approval of the Department of Media Council at its tenth meeting held on 28/6/1433H. The program was subsequently presented to the Council of the Faculty of Arts and Humanities at its seventh meeting held on 23/7/1433H, Under Resolution No. (10), the Faculty Council recommended the approval of the Master of Communication and Media Program as a coursework-and-thesis master's degree. The University's President approved the Council's minutes through Letter No. 103545/33/D dated 18/8/1433H. This approval was granted prior to the separation of the Department of Media from the Faculty of Arts and Humanities, which later resulted in the establishment of the Faculty of Communication and Media. The new faculty comprised four bachelor's degree programs in addition to the Master of Communication and Media Program. The Faculty of Communication and Media was officially established during the 1433H academic year pursuant to Administrative Decision No. 2415/Q dated 30/11/1433H. Its establishment aimed to prepare qualified national professionals in the fields of communication, media, arts, and related disciplines, enabling them to contribute to national development objectives and promote these achievements through local and international media platforms.
To prepare specialized researchers in communication and media who possess advanced knowledge, research competence, and critical thinking skills, and are capable of generating scientific knowledge, advancing media practices, and developing innovative solutions to media and societal issues, thereby contributing to the knowledge economy and supporting the objectives of Saudi Vision 2030.
Last Modified Date: 06/07/2026 - 7:43 PM Saudi Arabia Time
To prepare specialized researchers in the field of communication and media who enhance the role of media professionals in serving society and addressing national media issues while supporting the interests of the nation and its institutions.
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| JCOM 600 | Communication and Media Theories | 3 | – |
| Description | Studies the major communication theories, models, and their applications in explaining communication processes and the behavior of individuals and groups. | ||
| JCOM 621 | Media Laws and Ethics | 3 | – |
| Description | Explores legal frameworks and ethical principles governing media practices in traditional and digital environments. | ||
| JCOM 625 | Media Criticism | 3 | – |
| Description | Introduces approaches to media criticism and the analysis of media content using diverse analytical frameworks. | ||
| JCOM 694 | Research Methods in Communication and Media | 3 | JCOM 600 |
| Description | Covers quantitative, qualitative, and mixed research methods used in communication and media studies. | ||
| JCOM 623 | Statistics in Media Studies | 3 | – |
| Description | Focuses on statistical techniques for analyzing media research data and interpreting research findings. | ||
| JCOM 695 | Practical Applications | 3 | JCOM 694 |
| Description | Provides practical experiences that develop professional and research skills in communication and media. | ||
| JCOM 699 | Thesis. | 8 | – |
| Description | Requires students to conduct original research addressing a specialized communication or media issue using rigorous scientific methods. | ||
| JCOM 635 | Advanced Data Journalism | 3 | – |
| Description | Covers advanced techniques for collecting, analyzing, visualizing, and presenting data-driven journalism. | ||
| JCOM 666 | International Media | 3 | – |
| Description | Examines international media systems and their influence on public opinion and global issues. | ||
| JCOM 645 | Digital Media and Society | 3 | – |
| Description | Explores the impact of digital media on social, cultural, and organizational transformations. | ||
| AVP 603 | Writing for Audio-Visual Production | 3 | – |
| Description | Develops professional writing skills for radio, television, and digital audio-visual productions. | ||
| AVP 615 | Advanced Techniques in Audio-Visual Production and Directing | 3 | – |
| Description | Explores advanced technologies and professional practices in audio-visual production and directing. | ||
| MRKC 630 | Consumer Behavior | 3 | – |
| Description | Focuses on data collection, analytics, and performance measurement to support evidence-based marketing communication decisions. | ||
| MRKC 640 | Analytics and Research in Marketing Communication | 3 | – |
| Description | Focuses on data collection, analytics, and performance measurement to support evidence-based marketing communication decisions. | ||
| MRKC 650 | Marketing Strategies | 3 | – |
| Description | Covers the development and implementation of marketing strategies to achieve competitive advantage and customer value. | ||
| MRKC 660 | Brand Identity Management | 3 | – |
| Description | Focuses on developing and managing brand identity to ensure consistency and strengthen brand differentiation across communication channels. | ||
| PR 609 | Internal Communication | 3 | – |
| Description | Examines internal communication strategies that strengthen organizational culture and enhance employee engagement. | ||
| PR 605 | Public Opinion | 3 | – |
| Description | Examines the concept, theories, formation, and measurement of public opinion and its role in communication and decision-making. | ||
| PR 620 | Media Entrepreneurship | 3 | – |
| Description | Explores innovation and entrepreneurial skills for developing sustainable media and communication ventures. | ||
| PR 635 | Crisis and Disaster | 3 | – |
| Description | Explores communication strategies for managing crises and disasters through effective public communication, risk reduction, and trust building. | ||
| JCOM 628 | Social Media Analytics | 3 | – |
| Description | Focuses on analyzing social media data to identify trends, insights, and evidence-based communication strategies. | ||
| AVP 605 | Audio-Visual Presentation Skills | 3 | – |
| Description | Develops professional presentation and on-camera performance skills using effective communication techniques. | ||
| AVP 601 | Film Criticism | 3 | – |
| Description | Examines approaches to analyzing and critically evaluating films from artistic, aesthetic, and cultural perspectives. | ||
Scientific Research and Innovation Bylaw in Universities
The Scientific Research and Innovation in Universities, issued by the Council of University Affairs, serves as the primary regulatory framework that defines the policies and procedures related to scientific research and innovation within universities. This bylaw aims to organize the research process in a manner that ensures quality and transparency, fosters a supportive environment for researchers and research teams, and promotes a culture of innovation and scientific creativity in alignment with the objectives and academic mission of the universities. The bylaw outlines the responsibilities and roles of the various entities involved in scientific research, procedures for submitting and approving research projects, criteria for evaluating research performance, management of funding and support, and intellectual property rights, in addition to encouraging both internal and external research collaboration. It also works to standardize research practices across different colleges and research centers, thereby enhancing the quality of scientific research, achieving the universities’ objectives, and supporting the Kingdom’s Vision 2030.
Artificial Intelligence Usage Guide and Policies in Education and Scientific Research at King Abdulaziz University
The Artificial Intelligence Usage Guide and Policies in Education and Scientific Research at King Abdulaziz University aims to establish a clear and comprehensive framework for the responsible and ethical use of artificial intelligence technologies within the University’s academic and research environment. The guide outlines policies and procedures that ensure the integration of AI in ways that enhance the quality of education and scientific research, support innovation and creativity, while adhering to recognized ethical and academic standards. The guide includes the definition of roles and responsibilities for all relevant parties, instructions for using AI tools and technologies in teaching, assessment, and research projects, with a focus on data protection, intellectual property rights, and promoting transparency and academic integrity. It also contributes to standardizing practices and developing the digital competencies of students, researchers, and faculty members, ensuring that the use of AI aligns with the University’s mission, strategic objectives, and the Kingdom’s Vision 2030.
Executive Rules of the Scientific Research and Innovation Regulations at King Abdulaziz University
The Executive Rules of the Scientific Research and Innovation Bylaw at King Abdulaziz University serve as the detailed reference outlining the mechanisms and practical procedures for implementing the provisions of the Scientific Research and Innovation Bylaw. These rules aim to ensure the organization of the research process within the University in accordance with standards of quality and transparency, provide a supportive environment for researchers and research teams, and promote innovation and scientific creativity in alignment with the University’s mission and strategic objectives. The executive rules define the responsibilities and tasks of all relevant parties, procedures for submission, review, and approval of research projects, mechanisms for funding and support, intellectual property rights, and criteria for evaluating research performance. They also ensure the standardization of research practices across different colleges and research centers, and facilitate the monitoring of scientific achievements, supporting the Kingdom’s Vision 2030 and enhancing the University’s standing in research and innovation.
