Department of Marketing
Marketing has today become an advanced academic field, characterized by specialized university departments, research institutes, and distinguished periodic publications. Marketing management has also evolved into an independent profession, with its own professional associations and ethical standards. As a result, the demand for specialists in marketing, sales, and customer service has increased. In this context, King Abdulaziz University recognized the importance of establishing a comprehensive academic specialization in marketing. This department allows students to explore various theories and practical applications related to consumer behavior in markets and societies, enabling them to acquire modern skills and methods that organize marketing activities. The Department of Marketing aims to prepare scientifically and professionally qualified human resources, producing outstanding and specialized graduates who combine theoretical knowledge with practical application. The department seeks to meet the needs of local and international companies in marketing and sales, responding to the rapid expansion of business activities, the increasing size of both profit and non-profit organizations, and the rapid growth in industrial, commercial, and agricultural sectors.
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