Marketing Department

Department of Marketing

About the Department The Marketing Department at King Abdulaziz University was established in 2010 and is one of the vital departments that significantly contribute to developing students' skills in the field of marketing. It focuses on providing students with fundamental knowledge and modern techniques that align with market needs. The department aims to develop students' critical and creative thinking skills, enabling them to make strategic marketing decisions and solve complex problems in the workplace. It also ensures integrated academic and practical training to prepare students for work in local and international companies and institutions. The department is also a source of innovation, as it keeps up with the latest developments in marketing, such as digital marketing and social media, which enhances students' ability to adapt to continuous market changes. Additionally, the department strives to support the Saudi labor market by providing companies with specialized marketing competencies through academic programs that meet the economic development needs of the Kingdom