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20260412890Obtaining a Master’s degree in Strategic Marketing can help you develop your professional skills and knowledge in consulting or in the development of effective organizational strategies. The program’s study plan includes a range of courses that provide you with both cognitive and practical skills, enabling a deep understanding of marketing theories—from marketing strategies to market research, as well as services marketing and big data marketing analytics.
“The program aims to become a leading reference in developing strategic marketing leaders at the regional and international levels by empowering professionals with advanced knowledge, innovative applied tools, and the ability to lead change.”
The program’s mission is to provide advanced executive education in strategic marketing that integrates scientific foundations with practical applications. It aims to prepare professionals capable of analyzing markets, formulating and implementing effective marketing strategies, and leading transformation and innovation in ways that enhance organizations’ competitiveness in dynamic business environments locally and globally.
Last Modified Date: 12/07/2026 - 3:02 PM Saudi Arabia Time
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKP 608 | Advanced Applied Marketing | 3 | – |
| MRKP 609 | Service Marketing | 3 | – |
| MRKP 620 | International Marketing | 3 | – |
| MRKP 621 | Marketing Analytics | 3 | – |
| MRKP 622 | Strategic Brand Management | 3 | – |
| MRKP 623 | Marketing for Non-Profit Organizations | 3 | – |
| MRKP 624 | Public Marketing | 3 | – |
| MRKP 625 | Healthcare Marketing | 3 | – |
| BUSM 608 | International Business Administration | 3 | – |
| BUSM 615 | Leadership | 3 | – |
| ECNE 628 | Feasibility Study | 3 | – |
