Bachelor of Public Relations Program

PUBLIC RELATIONS

In 1396 AH (1976), the Public Relations Track was established as a specialization within the Media Program at the Faculty of Arts and Humanities. The Media Program at King Abdulaziz University is recognized as one of the earliest media programs in the Kingdom of Saudi Arabia. In 1433 AH (2012), a decision issued by the University President approved the transformation of the Media Program into the Faculty of Communication and Media, which comprises four academic programs, including the Public Relations Program. In 1441 AH (2020), the University Council approved the new curriculum for the Public Relations Program, which is distinguished by its alignment with internationally recognized academic programs and its responsiveness to labor market needs. The program was further updated in 2022 to strengthen its focus on digital communication, reputation management, and corporate identity development in digital environments. It was revised again in 2026 to keep pace with the rapid transformations in the communication industry by offering a comprehensive professional education that equips students with contemporary competencies in corporate communication, communication campaign planning, stakeholder and media relations management, and communication in multicultural environments, preparing graduates to meet the evolving demands of government agencies, private-sector organizations, and non-profit institutions.