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20260412890The Marketing Program Program at King Abdulaziz University was established in 2010 and is one of the vital departments that significantly contribute to developing students' skills in the field of marketing. It focuses on providing students with fundamental knowledge and modern techniques that align with market needs. The department aims to develop students' critical and creative thinking skills, enabling them to make strategic marketing decisions and solve complex problems in the workplace. It also ensures integrated academic and practical training to prepare students for work in local and international companies and institutions. The department is also a source of innovation, as it keeps up with the latest developments in marketing, such as digital marketing and social media, which enhances students' ability to adapt to continuous market changes. Additionally, the department strives to support the Saudi labor market by providing companies with specialized marketing competencies through academic programs that meet the economic development needs of the Kingdom
We envisage becoming one of the most prominent Business Colleges among all colleges of the same discipline and play leading role to produce graduate in all areas of business management who will be very well known for their best performance.
The department of Marketing is committed to deliver the highest quality professional education to the students with an impetus on research, innovation, and entrepreneurship. It equips the students with the necessary skills required to take professional decisions strategically alongside keeping high moral and ethical values.
Last Modified Date: 23/07/2026 - 1:57 PM Saudi Arabia Time
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRK 151 | Introduction to Business | 3 | – |
| Description | This course focuses on essential managerial functions like planning, organizing, staffing,leading and controlling. It is specially designed to orient students to modern management practices necessary for successful management of large organizations having diverse workforces and operating in the changing global, political, economic, social, and technological scenarios. | ||
| MRK 152 | Principles Of Marketing | 3 | – |
| Description | This course provides a general overview of the field of marketing. It shows how marketing creates value, how to scan the environment and how to identify marketing mix components in relation to market segmentation. Moreover, this course delivers updated basics topics related to the traditional marketing and digital marketing. | ||
| MRK 253 | Operations Management | 3 | – |
| Description | Operations management constitutes a core organizational function through which firms achieve and sustain competitive advantage in dynamic business environments. The principles and practices of operations management are not limited to a single department; rather, they permeate the entire organization and influence all functional areas. Consequently, it is essential for students to develop a comprehensive understanding of the critical role that operations management plays in organizational performance. Such an understanding also enables students to appreciate the impact of operational activities on overall business outcomes and the strong interdependence between process management and other business functions. | ||
| MRK 301 | Market Research | 3 | – |
| Description | Marketing research is the systematic process of generating information to aid in marketing decision-making and to improve knowledge about consumers. This course provides insights into the broad range of activities involved in marketing research in organizations. The student will gain experience in both qualitative and quantitative market research. | ||
| MRK 302 | Marketing Communication | 3 | – |
| Description | This course explores what leading firms are doing in response to changes impacting on the discipline of marketing communications. It considers the main concepts, tools & techniques of contemporary marketing communications. The course is focusing on the design & implementation of effective marketing communications campaigns. We will also consider the issues that arise in planning, implementing & controlling communications strategies across multiple media: print & broadcast advertising, PR, direct, online & other electronic channels. | ||
| MRK 303 | Consumer Behavior | 3 | – |
| Description | Consumer behavior involves more than just buying products or paying for services. At just about every moment of our lives, we engage in some form of consumer behavior. This course focuses on understanding the major factors underlying consumer behavior. We explore theories and research emanating from marketing, psychology, and sociology, and learn to use these to better understand and predict how consumers will respond to marketing actions. | ||
| MRK 304 | Business to Business Marketing | 3 | MRK 152 |
| Description | This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. | ||
| MRK 305 | Services Marketing | 3 | MRK 152 |
| Description | This course provides an in-depth analysis of services marketing, emphasising the distinctive challenges and opportunities associated with value creation for customers. The intangible and heterogeneous nature of services, combined with the pivotal role of service personnel in the delivery process, requires specialised marketing approaches that differ from those applied to tangible products. The course examines strategic frameworks and managerial practices designed to address these characteristics, enhance service quality, and achieve sustainable customer value and satisfaction. | ||
| MRK 306 | Selling and Sales Management | 3 | MRK 152 |
| Description | This course focuses on developing and maintaining relationships with customers and managing the sales process of finding, concerting, and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties, responsibilities, and problems are included. This course guides the student to explore and understand successful sales and sales management behaviors. Students will develop their competence in professional selling theory and approaches, presentation skills, and sales management techniques. Course topics include the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, closing the sale, as well as how to motivate, compensate and train salespeople. | ||
| MRK 354 | Introduction to Global Business | 3 | MRK 151 |
| Description | This course presents a capstone experience to help students in understanding the concept of globalization because the present economy is globalized economy. This subject will focus on the reasons that lead to globalization of world economy, advantages, and disadvantages of globalization. The students will understand how global economy affects the local economy and the process of integrating one's economy to global economy. | ||
| MRK 411 | Product Management | 3 | MRK 303 |
| Description | This course provides a holistic discussion and explanation of product strategy and management. In a volatile and turbulent environment, survival will only be achieved by the fittest and most flexible organizations able to adapt to the changes confronting them. To survive, one must compete; product strategy is fundamental to a firm’s competitiveness and can help achieve and sustain this. Additionally, knowledge and understanding of the nature and practice of product strategy and management is a necessary element in the development and formation of the professional manager. | ||
| MRK 412 | Pricing Strategy | 3 | MRK 303 |
| Description | The course is structured around marketing's three C's: costs, customers and competitors. Pricing is not a choice an organization can make; every company has to price its products and services - even commodities and firms that operate in a regulated and price-controlled environment. Pricing is the only element of the marketing mix that represents revenue to the firm. | ||
| MRK 413 | Advertising and Promotion | 3 | – |
| Description | This course is an introduction to the fundamentals of advertising and promotion. The course willcover the societal and managerial uses of advertising as a means of symbol formation and communication.Lectures, class exercises, readings, cases, discussions, and videos will be used to explore topics ofinterest. The aim of the course is for students to obtain a practical, working knowledge of marketing promotion such that they are prepared to contribute to the development or improvement of promotion plans and practices in business organizations. | ||
| MRK 455 | Project Management | 3 | – |
| Description | This course introduces the fundamental nature of projects and defines special techniques involved in project management. Concepts such as the definition of a project, the nature of the project team, and the role and function of the project manager are presented. The course gives a discussion that incorporates the language of projects, the context in which projects are conducted, and the key players in the project management process. This course investigates the practical application of project management principles in practice settings. Key topics covered include project scope, time, resource and quality management, risk,procurement, integration, stakeholders, and communication. | ||
| MRK 415 | E-Marketing | 3 | MRK 152 - MRK 251 |
| Description | This course introduces and demonstrates how marketing theory and practice are used on the internet. Attention is given to techniques unique to the world- wideweb environment and training enhanced by the networked social nature of the internet. The focus of this course covers online consumer behavior, Internet strategy (including business models), Internet marketing communications, and analytics | ||
| MRK 491 | Co-Op Training | 3 | Dep. Approval |
| Description | course provides students with a structured field experience in marketing organizations, enabling them to apply academic knowledge and marketing theories in real workplace environments. The course focuses on developing professional competencies in marketing problem-solving, communication, teamwork, ethical conduct, and decision-making through practical training.The course prepares students for successful transition into the labor market . | ||
| MRK 414 | Channels of Distribution | 3 | MRK 301 |
| Description | This course presents an integrated approach to distribution strategy and retail channel management. Selecting and managing the channel is the focus of this course. Objective is to inculcate in the student the ability to develop, implement, critically evaluate, and hone the “go to market” strategy for a firm | ||
| MRK 456 | Strategic Management | 3 | MRK 151 |
| Description | Strategy is a fundamental aspect of management yet few people are able to think strategically. This course will help students become excellent in strategists. It gives an overview of all essential aspects of strategic management: strategy analysis (internal and external), formulation of strategies at different levels of the organization, and strategy implementation. We will also reflect on the strategic purpose of organizations, and their role towards shareholders, stakeholders and society in general. The intention is to provide students with strategy insights; reflect on strategic dilemmas; and practice strategy tools to enable students to become confident and creative strategic thinkers. | ||
King Abdulaziz University Student Values Guide
The University Student Values Guide is an awareness initiative aimed at promoting positive behavior and institutional belonging among male and female students at King Abdulaziz University. It highlights the university’s core values that form the foundation for developing a well-rounded, responsible personality ,academically, ethically, and socially. The guide seeks to instill a unified system of values that represent the pillars of academic and human conduct, including: Fear of Allah (Taqwa), Moderation and Balance, Tolerance and Coexistence, Honesty, Responsibility, Giving to the Nation, Learning, Respect, Quality and Leadership, and Appreciation of Family. It also provides practical guidelines that foster positive interaction within the university campus and digital learning environments, contributing to a culture of mutual respect, discipline, and excellence. This supports the university’s mission and aligns with Saudi Vision 2030 objectives in building human potential and advancing societal development.
University Student Guide: Rights and Responsibilities
The University Student Guide on Rights and Responsibilities is an official reference document that outlines the regulatory framework governing the relationship between the student and the university, reinforcing the principles of fairness, transparency, and shared responsibility within the academic environment. It aims to inform students of their academic, administrative, and service-related rights, and to clarify the duties and expected standards of conduct in accordance with approved university regulations and policies. The handbook also explains available support and guidance channels, as well as grievance procedures, enabling students to exercise their rights with awareness and responsibility. Ultimately, it contributes to fostering a safe and motivating educational environment that enhances the overall university experience and supports the achievement of intended learning outcomes.
Student Code of Conduct and Disciplinary Regulations King Abdulaziz University
Driven by King Abdulaziz University’s commitment to achieving its vision, mission, and strategic objectives, and to empowering students to fully benefit from its educational and research services, the University has developed the Student Conduct and Discipline Regulations in line with the Study and Examination Regulations issued by the Universities Affairs Council. These regulations reflect the University’s dedication to fostering a campus environment grounded in discipline, commitment, and shared responsibility. They aim to clearly define the nature of violations and the corresponding disciplinary actions, whether occurring on or off campus, in a manner that promotes transparency and ensures a safe, organized, and supportive educational environment that enhances the quality of university life and encourages adherence to values and responsibility.
Undergraduate Study and Examination Regulations and Implementing Rules at King Abdulaziz University
The Undergraduate Study and Examination Regulations and Implementing Rules at King Abdulaziz University serve as the primary regulatory reference governing the academic journey of students from admission to graduation. These regulations have been developed in alignment with the rules and policies approved by the Ministry of Education, while also taking into consideration the unique academic environment and specific needs of the University. The regulations aim to establish a comprehensive and clear framework for the educational process, covering admission and registration, study system, student assessment mechanisms, examinations, grading, transfer and withdrawal procedures, as well as graduation requirements. The associated implementing rules provide detailed mechanisms and procedures to apply the provisions of the regulations in practice, ensuring fairness, transparency, and consistency across all colleges and departments. Thus, these regulations represent an organizational and procedural tool that contributes to enhancing the efficiency of the educational process, achieving academic quality, and providing a balanced learning environment that enables students to achieve their academic goals in line with the mission and objectives of King Abdulaziz University and the Kingdom’s Vision 2030.
