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Registered with the Digital Government Authority under number:
20260412890The Applied Marketing Diploma at the Applied College, King Abdulaziz University, aims to prepare qualified professionals capable of planning and implementing marketing activities, leveraging digital tools, enhancing customer experience, and measuring marketing performance, by combining business knowledge with applied skills to meet labor market needs.
To be a leading model in applied marketing education, graduating qualified professionals in digital marketing and sales who are able to compete in the labor market locally and regionally.
To prepare qualified national professionals in marketing, sales, and digital marketing through applied education and field training that meet labor market requirements and support the goals of Saudi Vision 2030.
Last Modified Date: 13/10/2026 - 10:06 AM Saudi Arabia Time
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ACE 101 | Intensive English 1 | 4 | None |
| ACG 112 | Statistical Skills | 3 | None |
| ACNT 100 | Introduction to IT | 3 | None |
| ACMK 111 | Basics of Management | 3 | None |
| ACMK 122 | Principles of Marketing | 3 | None |
Course Code: ACE 101
Course Code: ACG 112
Course Code: ACNT 100
Course Code: ACMK 111
Course Code: ACMK 122
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ACE 102 | Intensive English 2 | 4 | ACE 101 |
| ACG 121 | Art of Communication Skills | 3 | None |
| ACMK 112 | Basics of Economics | 3 | ACMK 111 |
| ACMK 225 | Customer Experince | 3 | ACMK 122 |
| ACMK 227 | Comprehensive Marketing Communication | 3 | ACMK 122 |
Course Code: ACE 102
Course Code: ACG 121
Course Code: ACMK 112
Course Code: ACMK 225
Course Code: ACMK 227
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ACMK 113 | Principles of Accounting and Finance | 3 | ACMK 112 |
| ACMK 123 | Saudi Arabian Commercial Lawa | 3 | ACMK 112 |
| ACMK 215 | Entrepreneurship | 3 | ACMK 227 |
| ACMK 226 | Marketing Strategic Planning | 3 | ACMK 225 |
| ACMK 228 | Measring Marketing | 3 | ACMK 225 |
Course Code: ACMK 113
Course Code: ACMK 123
Course Code: ACMK 215
Course Code: ACMK 226
Course Code: ACMK 228
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ACMK 229 | Digital Marketing | 3 | ACMK 226 |
| ACMK 231 | Advertising and Promotion | 3 | ACMK 215 |
| ACMK 232 | Supply Chain | 3 | ACMK 123 |
| ACMK 233 | Successful Selling | 3 | ACMK 228 |
| ACMK 234 | International Marketing | – | ACMK 226 |
| ACMK 242 | Practical Training | 3 | ACMK 234 |
Course Code: ACMK 229
Course Code: ACMK 231
Course Code: ACMK 232
Course Code: ACMK 233
Course Code: ACMK 234
Course Code: ACMK 242
