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20260412890Obtaining a Master’s degree in Strategic Marketing can help you develop your professional skills and knowledge in consulting or in the development of effective organizational strategies. The program’s study plan includes a range of courses that provide you with both cognitive and practical skills, enabling a deep understanding of marketing theories—from marketing strategies to market research, as well as services marketing and big data marketing analytics.
“The program aims to become a leading reference in developing strategic marketing leaders at the regional and international levels by empowering professionals with advanced knowledge, innovative applied tools, and the ability to lead change.”
The program’s mission is to provide advanced executive education in strategic marketing that integrates scientific foundations with practical applications. It aims to prepare professionals capable of analyzing markets, formulating and implementing effective marketing strategies, and leading transformation and innovation in ways that enhance organizations’ competitiveness in dynamic business environments locally and globally.
Last Modified Date: 12/07/2026 - 3:02 PM Saudi Arabia Time
These are university-wide courses designed to strengthen values, enhance communication and critical thinking skills, and develop digital competencies, contributing to the preparation of well-rounded graduates who are capable of adapting to the evolving demands of the labor market
