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20260412890In 1396 AH (1976), the Public Relations Track was established as a specialization within the Media Program at the Faculty of Arts and Humanities. The Media Program at King Abdulaziz University is recognized as one of the earliest media programs in the Kingdom of Saudi Arabia. In 1433 AH (2012), a decision issued by the University President approved the transformation of the Media Program into the Faculty of Communication and Media, which comprises four academic programs, including the Public Relations Program. In 1441 AH (2020), the University Council approved the new curriculum for the Public Relations Program, which is distinguished by its alignment with internationally recognized academic programs and its responsiveness to labor market needs. The program was further updated in 2022 to strengthen its focus on digital communication, reputation management, and corporate identity development in digital environments. It was revised again in 2026 to keep pace with the rapid transformations in the communication industry by offering a comprehensive professional education that equips students with contemporary competencies in corporate communication, communication campaign planning, stakeholder and media relations management, and communication in multicultural environments, preparing graduates to meet the evolving demands of government agencies, private-sector organizations, and non-profit institutions.
The mission of the Bachelor of Public Relations program is to prepare nationally qualified graduates with strong academic and professional competencies who possess advanced knowledge and communication skills, and are capable of managing institutional communication and effectively building corporate image and reputation. The program contributes to promoting transparency, enabling effective communication with various stakeholders, and supporting institutional and digital transformation, in alignment with the objectives of Saudi Vision 2030 in developing human capital, strengthening national identity, enhancing institutional performance efficiency, and fostering active participation in sustainable development and the knowledge-based economy.
Last Modified Date: 23/07/2026 - 1:41 PM Saudi Arabia Time
Preparing distinguished cadres in public relations through quality education that combines knowledge, professional practice, and social responsibility.
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| AVP 103 | Presentation and Public Speaking Skills | 3 | None |
| PR 104 | Communication Theories and Concepts | 3 | None |
| JCOM 105 | Applications of Artificial Intelligence in Communication and Media | 3 | None |
| ISLS 101 | Islamic Culture (1) | 2 | None |
| ELIC 101 | English Language (1) | 3 | None |
| Arab 101 | Language Skills | 3 | None |
Course Code: AVP 103
Course Code: PR 104
Course Code: JCOM 105
Course Code: ISLS 101
Course Code: ELIC 101
Course Code: Arab 101
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| PR 109 | Event Management | 3 | None |
| MAKC 106 | Persuasion and Influence | 3 | None |
| JCOM 107 | Writing for Digital Content | 3 | None |
| AVP 108 | Fundamentals of Photography | 3 | None |
| ELIC 102 | English Language (1) | 3 | ELIC 101 |
| CPIT 111 | Computer Skills | 3 | None |
Course Code: PR 109
Course Code: MAKC 106
Course Code: JCOM 107
Course Code: AVP 108
Course Code: ELIC 102
Course Code: CPIT 111
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 312 | Entrepreneurship | 3 | MAKC 106 |
| PR 216 | Research Methods in Communication Studies | 3 | PR 104 |
| AVP 212 | Narrative Writing for Media Production | 3 | None |
| JCOM 213 | Social Media Management | 3 | JCOM 107 |
| ISLS 201 | Islamic Culture (2) | 2 | ISLS 101 |
| Arab 201 | Arabic Writing | 3 | Arab 101 |
Course Code: MRKC 312
Course Code: PR 216
Course Code: AVP 212
Course Code: JCOM 213
Course Code: ISLS 201
Course Code: Arab 201
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 215 | Fundamentals of Design | 3 | None |
| AVP 214 | Media Professional Ethics | 3 | None |
| JCOM 313 | Monitoring and Analysis | 3 | None |
| PR 219 | Corporate Communication | 3 | None |
| xxx | Elective (1) | 3 | None |
| x xx | Free Elective (1) | 3 | None |
Course Code: MRKC 215
Course Code: AVP 214
Course Code: JCOM 313
Course Code: PR 219
Course Code: xxx
Course Code: x xx
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ISLS 301 | Islamic Culture (3) | 2 | ISLS 201 |
| JCOM 311 | International Communication | 3 | MRKC 213 |
| PR 321 | Fundamentals of Public Relations | 3 | None |
| PR 331 | Public Relations and Content Creation | 3 | JCOM 211 |
| PR 322 | International Public Relations | 3 | PR 211 |
| CPCS 336 | Introduction to Artificial Intelligence | 3 | CPIT 111 |
Course Code: ISLS 301
Course Code: JCOM 311
Course Code: PR 321
Course Code: PR 331
Course Code: PR 322
Course Code: CPCS 336
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| PR 324 | Digital Public Relations | 3 | PR 331 |
| PR 325 | Protocol and Ceremonial Practices | 3 | PR 321 |
| PR 326 | Media Economics | 3 | PR 322 |
| PR 327 | Public Relations in Crisis Management | – | JCOM 311 |
| x x x | Elective (3) | 3 | None |
| x.xx | Free Elective (2) | 3 | None |
Course Code: PR 324
Course Code: PR 325
Course Code: PR 326
Course Code: PR 327
Course Code: x x x
Course Code: x.xx
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ISLS 401 | Islamic Culture (4) | 2 | ISLS 301 |
| MRKC 410 | Media Labor Market Skills | 3 | None |
| PR 431 | Media Campaigns and Image Management | 3 | PR 327 |
| PR 432 | Public Relations Research | 3 | MRKC 213 |
| PR 433 | Event Management, Protocol and Etiquette | 3 | PR 324 |
| PR 434 | Public Relations in Public and Private Sectors | 3 | PR 325 |
Course Code: ISLS 401
Course Code: MRKC 410
Course Code: PR 431
Course Code: PR 432
Course Code: PR 433
Course Code: PR 434
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| PR 435 | Cooperative Training | 6 | PR 434 |
| PR 436 | Graduation Project | 5 | PR 432 |
Course Code: PR 435
Course Code: PR 436
University Student Guide: Rights and Responsibilities
The University Student Guide on Rights and Responsibilities is an official reference document that outlines the regulatory framework governing the relationship between the student and the university, reinforcing the principles of fairness, transparency, and shared responsibility within the academic environment. It aims to inform students of their academic, administrative, and service-related rights, and to clarify the duties and expected standards of conduct in accordance with approved university regulations and policies. The handbook also explains available support and guidance channels, as well as grievance procedures, enabling students to exercise their rights with awareness and responsibility. Ultimately, it contributes to fostering a safe and motivating educational environment that enhances the overall university experience and supports the achievement of intended learning outcomes.
King Abdulaziz University Student Values Guide
The University Student Values Guide is an awareness initiative aimed at promoting positive behavior and institutional belonging among male and female students at King Abdulaziz University. It highlights the university’s core values that form the foundation for developing a well rounded, responsible personality academically, ethically, and socially.
Procedures and Regulations for Student Nomination to Programs and Events
In pursuit of selecting a distinguished group of students to represent the University in various local and international events, this regulatory guide has been developed to establish a clear and standardized nomination mechanism founded on integrity and transparency. The nomination process is based on objective criteria, including academic performance, participation in extracurricular activities, discipline, conduct, and other indicators that reflect a student’s readiness and ability to represent the University effectively.
Regulations Governing the Student Advisory Council
This procedural guide serves as the officially approved reference for regulating the operations of the Student Advisory Council at King Abdulaziz University. It defines the governing regulatory framework for its mandate and operational mechanisms in alignment with the university’s applicable bylaws, regulations, and policies. Compliance with the provisions and procedures set forth herein is mandatory for all Council members, ensuring sound governance, reinforcing the principles of transparency and accountability, and advancing the Council’s objectives in a manner that serves student interests and reflects the University’s institutional values.
Policies and Operational Procedures for Student Clubs
This document defines the policies and procedures governing student clubs at the university and establishes a clear regulatory framework for their establishment, management, and implementation of activities in alignment with approved university regulations and institutional values. It aims to foster an organized student environment characterized by transparency and accountability, while supporting active participation in extracurricular activities.
