Official government website of the Government of the Kingdom of Saudi Arabia
Official Saudi educational websites URL ends with edu.sa
Website belongs to an official educational in the Kingdom of Saudi Arabia always ends with .edu.sa
Government websites use the HTTPS protocol for encryption and security.
Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.
Registered with the Digital Government Authority under number:
20260412890The Advertising specialization was established in 1976 (1396 AH) as a track within the Media Program in the Faculty of Arts and Humanities. The Media Department at King Abdulaziz University is recognized as one of the earliest media programs in the Kingdom of Saudi Arabia. In 2012 (1433 AH), a presidential decree approved the transformation of the Media Program into the College of Communication and Media, which comprises four academic programs, including the Marketing Communication Program. In 2020 (1441 AH), the University Council approved the new curriculum for the Marketing Communication Program. The curriculum was developed based on internationally recognized academic models and designed to address the evolving needs of the labor market in advertising, marketing communication, and brand development. In 2022, the program was updated to strengthen its focus on digital communication, marketing through contemporary digital platforms, brand building, and the management of marketing campaigns in digital environments. The program underwent a further revision in 2026 to keep pace with the rapid transformation of the communication and marketing industries. The updated curriculum provides students with comprehensive professional preparation in marketing planning, advertising message development, multi-platform campaign management, audience and data analysis, equipping graduates with the competencies required by commercial, creative, and institutional sectors.
A professionally competitive program, research-excellent, and socially engaged
Last Modified Date: 23/07/2026 - 1:46 PM Saudi Arabia Time
Preparing innovative and high-quality professionals in marketing communication who promote national values and identity and contribute to sustainable development.إعداد كوادر نوعية مبتكرة في الاتصال التسويقي تعزز القيم والهوية الوطنية وتساهم في التنمية المستدامة.
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| AVP 103 | Presentation and Public Speaking Skills | 3 | None |
| PR 104 | Communication Theories and Concepts | 3 | None |
| JCOM 105 | Applications of Artificial Intelligence in Communication and Media | 3 | None |
| ISLS 101 | Islamic Culture (1) | 2 | None |
| Arab 101 | Language Skills | 3 | None |
| ELIC 101 | English Language (1) | 3 | None |
Course Code: AVP 103
Course Code: PR 104
Course Code: JCOM 105
Course Code: ISLS 101
Course Code: Arab 101
Course Code: ELIC 101
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| PR 109 | Event Management | 3 | None |
| MAKC 106 | Persuasion and Influence | 3 | None |
| JCOM 107 | Writing for Digital Content | 3 | None |
| AVP 108 | Fundamentals of Photography | 3 | None |
| ELIC 102 | English Language (1) | 3 | ELIC 101 |
| CPIT 111 | Computer Skills | 3 | None |
Course Code: PR 109
Course Code: MAKC 106
Course Code: JCOM 107
Course Code: AVP 108
Course Code: ELIC 102
Course Code: CPIT 111
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 312 | Entrepreneurship | 3 | MAKC 106 |
| PR 216 | Research Methods in Communication Studies | 3 | PR 104 |
| AVP 212 | Narrative Writing for Media Production | 3 | None |
| JCOM 213 | Social Media Management | 3 | JCOM 107 |
| ISLS 201 | Islamic Culture (2) | 2 | ISLS 101 |
| Arab 201 | Arabic Writing | 3 | Arab 101 |
Course Code: MRKC 312
Course Code: PR 216
Course Code: AVP 212
Course Code: JCOM 213
Course Code: ISLS 201
Course Code: Arab 201
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 215 | Fundamentals of Design | 3 | None |
| AVP 214 | Media Professional Ethics | 3 | None |
| JCOM 313 | Monitoring and Analysis | 3 | None |
| PR 219 | Corporate Communication | 3 | None |
| xxx | Elective (1) | 3 | None |
| x xx | Free Elective (1) | 3 | None |
Course Code: MRKC 215
Course Code: AVP 214
Course Code: JCOM 313
Course Code: PR 219
Course Code: xxx
Course Code: x xx
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ISLS 301 | Islamic Culture (3) | 2 | ISLS 201 |
| JCOM 311 | International Communication | 3 | MRKC 213 |
| MRKC 321 | Fundamentals of Marketing Communication | 3 | None |
| MRKC 322 | Fundamentals of Advertising | 3 | None |
| MRKC 323 | Persuasion | 3 | None |
| CPCS 336 | Introduction to Artificial Intelligence | 3 | CPIT 111 |
Course Code: ISLS 301
Course Code: JCOM 311
Course Code: MRKC 321
Course Code: MRKC 322
Course Code: MRKC 323
Course Code: CPCS 336
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 331 | Content Creation in Marketing Communication | 3 | MRKC 321 |
| MRKC 324 | Digital Marketing | 3 | MRKC 322 |
| MRKC 325 | Consumer Behavior | 3 | MRKC 323 |
| MRKC 326 | Marketing Communication Tools | 3 | MRKC 331 |
| xx x | Elective (2) | 3 | None |
| x.xx | Free Elective (2) | 3 | None |
Course Code: MRKC 331
Course Code: MRKC 324
Course Code: MRKC 325
Course Code: MRKC 326
Course Code: xx x
Course Code: x.xx
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| ISLS 401 | Islamic Culture (4) | 2 | ISLS 301 |
| MRKC 410 | Media Labor Market Skills | 3 | None |
| MRKC 421 | E-Marketing | – | MRKC 331 |
| MRKC 431 | Marketing Communication Campaigns | 3 | MRKC 326 |
| MRKC 432 | Graphic Design | 3 | MRKC 325 |
| MRKC 433 | Marketing Communication Research | 3 | MRKC 326 |
Course Code: ISLS 401
Course Code: MRKC 410
Course Code: MRKC 421
Course Code: MRKC 431
Course Code: MRKC 432
Course Code: MRKC 433
| Course Code | Course | Credits | Prerequisites |
|---|---|---|---|
| MRKC 434 | Cooperative Training | 6 | MRKC 432 |
| MRKC 435 | Graduation Project | – | MRKC 431 |
Course Code: MRKC 434
Course Code: MRKC 435
University Student Guide: Rights and Responsibilities
The University Student Guide on Rights and Responsibilities is an official reference document that outlines the regulatory framework governing the relationship between the student and the university, reinforcing the principles of fairness, transparency, and shared responsibility within the academic environment. It aims to inform students of their academic, administrative, and service-related rights, and to clarify the duties and expected standards of conduct in accordance with approved university regulations and policies. The handbook also explains available support and guidance channels, as well as grievance procedures, enabling students to exercise their rights with awareness and responsibility. Ultimately, it contributes to fostering a safe and motivating educational environment that enhances the overall university experience and supports the achievement of intended learning outcomes.
King Abdulaziz University Student Values Guide
The University Student Values Guide is an awareness initiative aimed at promoting positive behavior and institutional belonging among male and female students at King Abdulaziz University. It highlights the university’s core values that form the foundation for developing a well rounded, responsible personality academically, ethically, and socially.
Procedures and Regulations for Student Nomination to Programs and Events
In pursuit of selecting a distinguished group of students to represent the University in various local and international events, this regulatory guide has been developed to establish a clear and standardized nomination mechanism founded on integrity and transparency. The nomination process is based on objective criteria, including academic performance, participation in extracurricular activities, discipline, conduct, and other indicators that reflect a student’s readiness and ability to represent the University effectively.
Regulations Governing the Student Advisory Council
This procedural guide serves as the officially approved reference for regulating the operations of the Student Advisory Council at King Abdulaziz University. It defines the governing regulatory framework for its mandate and operational mechanisms in alignment with the university’s applicable bylaws, regulations, and policies. Compliance with the provisions and procedures set forth herein is mandatory for all Council members, ensuring sound governance, reinforcing the principles of transparency and accountability, and advancing the Council’s objectives in a manner that serves student interests and reflects the University’s institutional values.
Policies and Operational Procedures for Student Clubs
This document defines the policies and procedures governing student clubs at the university and establishes a clear regulatory framework for their establishment, management, and implementation of activities in alignment with approved university regulations and institutional values. It aims to foster an organized student environment characterized by transparency and accountability, while supporting active participation in extracurricular activities.
