King Abdulaziz University Corporate Identity
King Abdulaziz University Corporate Identity
History records that the establishment of the Founder’s University was a distinct civilizational milestone: in its early days it was the fruit of cooperation between the state and its citizens in a unique experience of its kind. By the grace of God, it has become one of the largest and most distinguished Saudi universities, holding a prominent standing at the local, regional, and international levels. Its successful academic journey has been enriched with pioneering experiences that laid down many university systems and traditions in the Kingdom, and its notable achievements represent major milestones in the development of higher education in Saudi Arabia. The visual identity of King Abdulaziz University embodies the principles and values to which it is committed, expressing its rich history and future vision through the logo and colors that were selected to reflect Jeddah’s maritime heritage and the University’s deep connection to the nation. The color itself represents the color of the Kingdom of Saudi Arabia’s flag, reinforcing the values of patriotism and belonging within the University’s identity, and reflecting its academic strength, prosperity, and continuous innovation. The use of the hexagonal ornamentation symbolizes cultural depth and heritage, inspired by the design of the University’s buildings. The University’s visual identity aims to present a unified mental image that reflects its academic excellence, contributing to strengthening its reputation in the fields of education and scientific research.
Primary Identity Colors
The primary identity colors are derived from the colors of the national flag and the University’s strong association with growth and flourishing. These shades are used as core colors across applications, with strict adherence to color codes and tonal values to ensure continuity of the visual identity across different uses.
Secondary Identity Colors
Secondary colors are derived from the primary palette and harmonize with it, with the aim of distinguishing the identity in digital uses from other institutions with similar colors, while preserving the overall green character of the identity.
Content-Related Colors
Content-related colors are a set of diverse gradients used in the design of social media, reports, newsletters, and similar materials, with the goal of presenting a color scheme that aligns with the subject matter of the content (such as technical, sports, health, or other themes).
Sub-colors are used exclusively in design elements, and their use is strictly prohibited in the logo or the University’s official applications.
Neutral Identity Colors
Neutral colors are used to add contrast in design elements, especially in backgrounds and typography.
