Personal Information

 Lecturer

Department of

Faculty of Communication and Media

Contact Information

Phone: 0126952000

Email: shaneef@kau.edu.sa

Shadi Faisel Abdulrahim Haneef

 Lecturer

Profile

Education:

  • 2021: Master's Degree from Departmentat of Media, Umm Al-Qura University
  • 2018: Bachelor's Degree from Departmentat of Media, Umm Al-Qura University

 

Work Experience:

  • 2020 to Present: Lecturer Faculty of Communication and Media at King Abdulaziz University
  • 2018 to 2020: Public Relations and Media Officer at Charity Association for Orphans Care
  • 2016 to 2018: Director of the Public Relations at One Way Travil and Toursm Company

 

Research Interests:

  • Marketing Communication
  • Public Relations
  • Advertising
  • Consumer's Behaviour

 

publications:

  • Haneef, S. (2022). The Impact of Advertising on the Consumer Behavior of the External Audience of Telecom Companies. Journal of The Union of Arab Universities for Media & Communication Technology Research, 2022(8), 157-205. 

 

Courses:

  • Publications, Citations and Author's Impact: Where Can We Start
  • Recent Trends in Communication Research
  • Linking Learning Outcomes to Assessment Tools (Tests - Assignments)
  • Scientific Research Mechanism Using Databases
  • International Standard for Media Quality and Management
  • Visual Content Production
  • Graphic Design Fundamentals
  • Mechanisms of Writing Research Plans and Scientific Theses
  • Skills of Customer Interaction
  • Preparing of Media Campaigns
  • Research Philosophy
  • Basics Research to Prepare Scientific Studies and Role in Crisis Management
  • The Role of Public Relations in Crisis Management
  • The Role of Public Relations in Crises Confrontation
  • Strategies of Crisis Management in Media
  • Institutional Communication in Organizations
  • Creativity at Charitable Advertising
  • Marketing Plan for Entrepreneurs
  • Creating Effective Social Networks
  • Marketing Through Social Media Channels
  • Introduction to Microsoft PowerPoint
  • Customer Service – Know Your Customer
  • Working with Diverse Teams
  • Self-Improvement
  • Communication Skills at Work
  • Secrets for a Successful Job Interview
  • Principles of Customer Service
  • Introduction in Microsoft Word
  • Self-Development Series – Assertiveness and Self Confidence
  • Secrets of Successful Media Industry
  • The Art of Persuasion
  • Influence and Public Speaking
  • Public Relations and Media
  • Art of Public Speaking and Recitation
  • Arts of English Academic Writing
  • Skills of Stress Management
  • Art of Dealing with Public
  • Cybercrime, Severity and Punishment
  • Secrets of Academic Superiority
  • Activating and Developing the Concept of Teamwork
  • Public Relations Management
  • Art of Dealing with Social Media
  • Time Management
  • Develop Speaking Skills
  • TV Presentation Across New Media Platforms
  • Persuasion Skills Through Communication
  • Voice and Speaking Skills
  • English Language

 

Certificates:

  • Media Forum Sponsored by the League of Arab States
  • National Water Company
  • Charity Association for Orphans Care

Education

Employment

Research Interests

Scientific interests

Courses

Introduction to Media 201 COM
Persuasion 205 COM
Arab & Islamic Mass Communication 206 COM
Computer & Internet in Communication 312 COM
Principles of Advertising 380 COM
Management of Advertising 482 COM
Communication Skills 101 COMM
Academic Skills 109 MRKC
International Marketing Communication 223 MRKC
Foundations of Marketing Communication 321 MRKC
Foundations of Advertising 322 MRKC
Digital Marketing 324 MRKC
Consumer's Behavior 325 MRKC
Marketing Communication Tools 326 MRKC

Areas of expertise